top of page
Blockpark Logo auf der Außenwand

CAPE Botanical Cosmetics

Block park

Brand strategy
Corporate identity
Logo design
Web design
Printed matter

The Blockpark in Erfurt was the first bouldering hall in eastern Germany and thus far ahead of its time. Beautifully located in Erfurt's Kressepark (Goethe went to this place to buy cress!), The Blockpark is still the top address in the region.

The challenge
In a sport as young as indoor bouldering, a decade is already a long period of time in which the needs of customers have developed significantly. In order to adapt the appearance of the block park in line with the times, we developed a new brand strategy with the help of a brand sprint. The essential core of this was to bundle and communicate the surroundings of the leisure facility and the associated emotions. These are not primarily performance-driven, but are based on the attributes "relaxation" and "community". Hence the claim:
»Blockpark - your short vacation in Erfurt!«

Blockpark Gartenfest
Blockpark Logo auf T-shirt
blockpark Eraly Bird und Eintrittspreise Poster
Blockpark Sticker auf Auto
Blockpark icons
Blockpark Tassen
Blcokpark Webseiten Design
Blockpark Webseiten Design
Blockpark Liegestuhl mit Logo
Blockpark Logo Entwicklung Zeichnung
Blockpark Flyer
bottom of page