The Cape label is revolutionizing the beauty world with healthier and more sustainable products using purely natural ingredients with a high organic content in innovative, compostable packaging. Of course, cruelty-free and vegan.


The challenge
The love of Cape founder Maike Thumel for South Africa is not only reflected in the selection of ingredients such as baobab oil and fair trade marula oil, but also in the logo we designed and the choice of corporate colors. On the one hand, the look and feel should appear as organic as possible, but on the other hand it should also meet the aesthetic demands of modern women.