The north face climbing hall is by far the largest rope climbing hall in northern Germany. And certainly the largest of all, which is privately owned. The walls are housed in a futuristic building in the Wilhelmsburger Inselpark.

The challenge
The focus is on rope climbing in the north face. Our approach was to bring the fascination of rope climbing back to the fore through edgy photography and the claim "Man tau 'dich!" It's cool to pour out adrenaline. We also detoxified the logo and reduced the colors, with the main color theme being based on the northern sea.