Mastermind is a mental training book for climbers. It was written by climbing legend Jerry Moffatt, and it was relocated by Café Kraft GmbH.

The challenge:
In close cooperation with the world-famous author Moffatt, we came up with a book idea, the aim of which was to make this work every reader's best friend. That is why it has the look and feel of a diary, which you always like to pick up and take notes in.
Especially a training book for mental strength should convince sensually - not only through the words printed in it. That is why all pages have been lavishly designed, set in a unique way and enhanced with individual illustrations.
We managed the entire production of the book, which was published in both German and English. In order to ensure a good portion of bam online, we produced a video clip - viewed hundreds of thousands of times on Instagram - that inspires mental training and the desire for the book.
The result? A bestseller in the niche.