Under the motto “Do the Monkeestyle!” Monkee was an eco-fair climbing brand that sold to Japan thanks to its fresh look and sustainable approach.

As one of the very first from the outdoor industry, it relied on consistently fair production and won, among other things, the ISPO Brand New Award. In 2015 Monkee became part of the Edel Group.

The challenge:
As a young start-up, competing with the top dogs is a challenge that once again shows how important branding is. All of Monkee's communication measures were not focused on individual products, but always focused on the heart, the brand. This led to an incredible loyalty from super fans, some of whom even had their logo tattooed on their arm.