The Café Kraft in Nuremberg was one of the first bouldering halls in Germany and gained international fame, in particular through various training book publications. It was the first bouldering hall with a franchise branch.

The challenge
"The storyteller is the most important person." (Steve Jobs)
The rich climbing history of Franconian Switzerland, in which many international milestones were set, formed the basis for the branding of Café Kraft. The storytelling ran like a red thread through all areas of the facility and also ensured a consistent "café power experience" with numerous video contributions on the web, which led to record-breaking follower numbers and video views. We have presented this process in detail in the specialist journal Route Setter and we invite you to take a look at the PDF here . Make yourself a coffee and then have fun reading!